Corporate graphic standards manual

A guide to branding corporate identity: Graphic Standards Manual The LZ Area Chamber of Commerce 1st ank Plaza, Suite , Lake Zurich Area, IL • www.doorway.ru Graphic Standards Manual. The Basic Elements • Corporate Symbol • Corporate Logo • Corporate Color • Corporate Typography. Corporate Symbol The newly designed Pacer corporate symbol plays homage to the company’s history .  · Graphics Standards Manual (GSM) The DU GSM is a guide to the proper use of DU designations and trademarks. The GSM has been developed to describe the conditions and standards for the correct and effective use of DU-related assets. The GSM should be used in conjunction with the DU license and/or corporate sponsorship.

The first campaign proved so popular that the pair decided to reissue a second standards manual: This time for the corporate guidelines for NASA's storied "worm" logo. The Kickstarter. Graphics Standards Manual (GSM) The DU GSM is a guide to the proper use of DU designations and trademarks. The GSM has been developed to describe the conditions and standards for the correct and effective use of DU-related assets. The GSM should be used in conjunction with the DU license and/or corporate sponsorship. Corporate Overview Guiding Principles Differentiators* Brand/Division Structure Corporate Staff Hierarchy per Brand/Division Market Research CORE MESSAGES Positioning Statement Tagline/Slogan Brand Attributes TARGETED MESSAGES Target Audience Profiles Key Messaging Strategy Brand Voice* BRAND STANDARDS MANUAL Design Ethos* Graphic Standards.

Nintendo Corporate Identity Graphics Standards Manual Corporate Logo Color Gray RGB:R+G+B CMYK:K50% PANTONE Cool Gray 8c White RGB:R+G+B CMYK: C 0% + M0% + Y0% + K0% RGB:R0+G0+B0 CMYK: K% Black 6 The preferred logo colors are shown on the right. Gray is the standard color,followed by white, and black,in that order. This manual illustrates the Chesterton brand guidelines and will help you to apply the brand’s graphic standards to any communications materials you prepare for on behalf of Chesterton. I ask each of you to work within these guidelines to ensure the consistency and power of our corporate messaging. Brian O’Donnell President and CEO. corporate symbol is used whenever the Pacer name and tagline appear. The following pages will go into further detail as to its accepted use and examples of incorrect usage. And unlike the corporate name, the symbol can be used independent of the company name as a graphic device on its own.